League Circles wrote:Yeah, like with Vuc, you already paid Wendell Carter and 2 FRPs, so why not extend him for a big discount to give yourself the best chance of success? I kid, I kid.
The analogy would work if they were trying to pay to bring Kendrick Perkins, but this would be more like if they just traded for Doncic and then extended him.
I don't think anyone who is on the fence about watching will watch or not watch based on the name brand of the show. I think people will forget about that in a couple months.
This isn't true though. TNT consistently has the best ratings in the NBA by a good margin. Also, Inside the NBA itself has outstanding ratings, people tune in for it and stay for half time / post game dramatically more than the ESPN shows. I'm not sure what it is all worth to NBC, but it's definitely a differentiator and not a commodity.
I don't think Ernie Johnson drives any revenue at all. I mean I know he has great chemistry with the guys, but I think they can find someone else to do a good enough job. The draw of the show is really the entertainment value of mostly Barkley, and also Shaq IMO.
Could be, you might be able to just pull Barkley and Kenny and make a good show (not sure if Kenny is a FA, the only one I know for sure is Barkley). You could also try and create your own show, but Inside the NBA is dramatically better than what NBA TV and what ESPN have ever been able to do. It is a legit draw on its own. Both those companies have been doing this for 20 years and can't touch Inside the NBA, what makes you think you will do so out of the gates?
Again, to me really just gets down to cost. Inside the NBA itself is an insanely expensive product. Barkley was making 10M a year, not sure what the other guys were making, but if you assume all somewhat similar, 40M for the stars plus production costs in and of itself is pretty pricey.
Maybe it's wroth it or maybe it's not, like I said, Inside the NBA does draw legit ratings on its own though and extends the ratings on the broad cast pretty considerably, but I can't say the underlying math on that. I'm sure there is an equation you could figure out though as to whether it's worth it for you.
Who knows if they'll even make money on the deal at all? I could easily see all of the new media deals be huge money makers for the nba and actual financial losers for the media partners, though I would assume they have to have negotiated at least some protections for revenue downside into the new deals. The media partners need the NBA wildly more than the NBA needs them.
I have no idea on the math for NBC / TNT / ESPN etc... I mean I don't think any of those stations were killing it on their older, cheaper deals, so it's hard to think they're going to kill it on these new ones that are vastly more expensive either.