NBA's new TV deal, maybe not smooth sailing

[Revived]

It’s always interesting to me how these TV deals get done and the TV networks are obviously hoping to make the $$ off advertisements and commercials and such.

I can honestly say I’ve never ever in my life bought something because I saw it on a TV commercial. NBA loves to shove Hyundai/Kia/Genesis down our throat, I truly wonder if there is even one person in the world who bought a Kia or Hyundai at least in part because how NBA games always mention it for advertising.

Idk, maybe just me but I’m always surprised that these big companies pay so much $$ for advertising to these TV networks and sports leagues as if the average American is going to buy their product because of it.

I feel like you are making the assumption that everyone behaves like you which is not the case.

Another thing I always find interesting is how the layman always feels like they know more than a company. As if these multi billion dollar companies don’t conduct research or have the smartest people in the world helping them make decisions. I am not saying companies are perfect or business ideas don’t fail but companies are typically not spending billions in something if it’s not working or not showing any benefit.

Do you realize that MANY “multi billion dollar companies” have made terrible decisions that have led to their bankruptcy? Even those “smartest people in the world” make horrific decisions sometimes.

You talk about spending billions on something that doesn’t work, I can show you TRILLIONS spent on stuff that hasn’t worked.

Don’t assume anything just because people who you think may be the “smartest people in the world” told you something or because some billion or trillion dollar company told you it. And no, I’m not saying you should listen to some random poster on a message board either. Do your own research.

[Shock Defeat]

It’s always interesting to me how these TV deals get done and the TV networks are obviously hoping to make the $$ off advertisements and commercials and such.

I can honestly say I’ve never ever in my life bought something because I saw it on a TV commercial. NBA loves to shove Hyundai/Kia/Genesis down our throat, I truly wonder if there is even one person in the world who bought a Kia or Hyundai at least in part because how NBA games always mention it for advertising.

Idk, maybe just me but I’m always surprised that these big companies pay so much $$ for advertising to these TV networks and sports leagues as if the average American is going to buy their product because of it.

I feel like you are making the assumption that everyone behaves like you which is not the case.

Another thing I always find interesting is how the layman always feels like they know more than a company. As if these multi billion dollar companies don’t conduct research or have the smartest people in the world helping them make decisions. I am not saying companies are perfect or business ideas don’t fail but companies are typically not spending billions in something if it’s not working or not showing any benefit.

Do you realize that MANY “multi billion dollar companies” have made terrible decisions that have led to their bankruptcy? Even those “smartest people in the world” make horrific decisions sometimes.

You talk about spending billions on something that doesn’t work, I can show you TRILLIONS spent on stuff that hasn’t worked.

Don’t assume anything just because people who you think may be the “smartest people in the world” told you something or because some billion or trillion dollar company told you it. And no, I’m not saying you should listen to some random poster on a message board either. Do your own research.

Advertising wouldn't exist if it didn't work lmao.

[Mamba81p]

It’s always interesting to me how these TV deals get done and the TV networks are obviously hoping to make the $$ off advertisements and commercials and such.

I can honestly say I’ve never ever in my life bought something because I saw it on a TV commercial. NBA loves to shove Hyundai/Kia/Genesis down our throat, I truly wonder if there is even one person in the world who bought a Kia or Hyundai at least in part because how NBA games always mention it for advertising.

Idk, maybe just me but I’m always surprised that these big companies pay so much $$ for advertising to these TV networks and sports leagues as if the average American is going to buy their product because of it.

I feel like you are making the assumption that everyone behaves like you which is not the case.

Another thing I always find interesting is how the layman always feels like they know more than a company. As if these multi billion dollar companies don’t conduct research or have the smartest people in the world helping them make decisions. I am not saying companies are perfect or business ideas don’t fail but companies are typically not spending billions in something if it’s not working or not showing any benefit.

Do you realize that MANY “multi billion dollar companies” have made terrible decisions that have led to their bankruptcy? Even those “smartest people in the world” make horrific decisions sometimes.

You talk about spending billions on something that doesn’t work, I can show you TRILLIONS spent on stuff that hasn’t worked.

Don’t assume anything just because people who you think may be the “smartest people in the world” told you something or because some billion or trillion dollar company told you it. And no, I’m not saying you should listen to some random poster on a message board either. Do your own research.

they should hire you. You could save companies billions, and they would pay you 9 figures to do that. How could they miss on such a genius?

[LakersLegacy]

Are we sure Bob Iger won't sell ESPN before they have a chance to bid? With subs falling year after year at what point does Disney cash out and redirect toward an investment with a future? Lots could change between now and then.

ESPN is a threat to the NBA since getting into the casino business

You cannot trust the casino

You cannot continue the league on crypto currency named arenas that are frauding NBA fans

So far HEAT fans have lost hundreds of millions
So far MAVS fans have lost tens of millions
So far WARRIORS fans have lost a hundred millions

By the 3 insider trading scams

Crypto is a horrible look for the Lakers brand image

The NBA is really at a tipping point where its product is going in the wrong direction. It was Nike and vehicle sponsorships. Now it’s casinos and financial scammers hoping to take advantage of prime demographic fans and children right when they turn of age

[Revived]

I feel like you are making the assumption that everyone behaves like you which is not the case.

Another thing I always find interesting is how the layman always feels like they know more than a company. As if these multi billion dollar companies don’t conduct research or have the smartest people in the world helping them make decisions. I am not saying companies are perfect or business ideas don’t fail but companies are typically not spending billions in something if it’s not working or not showing any benefit.

Do you realize that MANY “multi billion dollar companies” have made terrible decisions that have led to their bankruptcy? Even those “smartest people in the world” make horrific decisions sometimes.

You talk about spending billions on something that doesn’t work, I can show you TRILLIONS spent on stuff that hasn’t worked.

Don’t assume anything just because people who you think may be the “smartest people in the world” told you something or because some billion or trillion dollar company told you it. And no, I’m not saying you should listen to some random poster on a message board either. Do your own research.

they should hire you. You could save companies billions, and they would pay you 9 figures to do that. How could they miss on such a genius?

Well they wouldn’t hire a genius like yourself as you clearly lack common comprehensive skills...

And no, I’m not saying you should listen to some random poster on a message board either.

[Rainwater]

It’s always interesting to me how these TV deals get done and the TV networks are obviously hoping to make the $$ off advertisements and commercials and such.

I can honestly say I’ve never ever in my life bought something because I saw it on a TV commercial. NBA loves to shove Hyundai/Kia/Genesis down our throat, I truly wonder if there is even one person in the world who bought a Kia or Hyundai at least in part because how NBA games always mention it for advertising.

Idk, maybe just me but I’m always surprised that these big companies pay so much $$ for advertising to these TV networks and sports leagues as if the average American is going to buy their product because of it.

I feel like you are making the assumption that everyone behaves like you which is not the case.

Another thing I always find interesting is how the layman always feels like they know more than a company. As if these multi billion dollar companies don’t conduct research or have the smartest people in the world helping them make decisions. I am not saying companies are perfect or business ideas don’t fail but companies are typically not spending billions in something if it’s not working or not showing any benefit.

Do you realize that MANY “multi billion dollar companies” have made terrible decisions that have led to their bankruptcy? Even those “smartest people in the world” make horrific decisions sometimes.

You talk about spending billions on something that doesn’t work, I can show you TRILLIONS spent on stuff that hasn’t worked.

Don’t assume anything just because people who you think may be the “smartest people in the world” told you something or because some billion or trillion dollar company told you it. And no, I’m not saying you should listen to some random poster on a message board either. Do your own research.

I literally said in my post that “I am not saying all businesses ideas are perfect and don’t fail”.

But to your post, when you say “I am always surprised that these big companies pay so much $$ for advertising to these TV networks and sports leagues as if the average American is going to buy their product because of it” I just feel like is a terrible comment. You make it seem like these companies don’t know what they are doing and advertising doesn’t work.

Kanye West, who is a small entrepreneur in comparison to these big corporations, spent 7 million dollars on a 30 second Super Bowl ad for his fashion line and made a profit of 20 million within the first few days. If Kanye west is making that kind of profit off an 7 million dollar investment what kind of money these billion dollar companies are making?

Advertising works, just because it doesn’t work on you, doesn’t mean it doesn’t work on others. If these companies weren’t making money they wouldn’t be spending it.

[Mamba81p]

So I'll be very interested to see how this shakes out. Amazon's getting the NBA cup, a slate of regular season games, and some playoff games. ESPN keeps the conference finals, NBA finals, Wednesday night games but drop the Friday night games. So they're paying more for less. The last package is probably the current Turner package, and every other year they get a conference finals. I don't know if that's worth $2.5 billion per year though.

Bill Simmons also had an interesting take that if Turner loses the NBA, they may go after the UFC.

These deals look expensive at the beginning of the contract but look very good towards the end. Without NBA there are not many reasons for live tv providers to pay such high fees, or pay at all. I can see YTTV dropping them and lowering the price for everyone, and sending the few NHL fans to max. I have no idea how big UFC is tbh.

They have march madness but that is a month per year.
Nba is probably the most watched event/sport that is played for more than 8 months per year.
Unlike ESPN, Turner doesn't have much else to offer.

[wco81]

Wow so it seems like WBD will match NBC's offer of $2.5 billion but the NBA doesn't want them to match. In fact, they want WBD to pay like $2.8 billion because NBC has all these broadcast channels that WBD/TND do not have.

NBC really bid up the prices when you consider that NBA is currently getting a combined $2.5 billion a year from ESPN and TNT but ESPN had to bid $2.6 billion just to keep exclusive rights to the Finals, as opposed to alternating every year with NBC.

Comcast’s NBCUniversal is closing in on securing the third NBA package and likely unveil a “Basketball Night in America" telecast with its annual bid of $2.5 billion per year, sources tell Sports Business Journal.

Sources say Warner Bros. Discovery, parent company of TNT, would have to increase its bid to as much as $2.8 billion per season to retain rights unless they attempt to settle the matter with litigation.

WBD exited its exclusive negotiating window with the NBA with the expectation they could match any bid from a rival company on a dollar-for-dollar basis.

Sources reiterated Wednesday that the NBA believes a dollar-for-dollar match is not enough because NBC is an over-the-air network with multiple broadcast windows and an RSN infrastructure that WBD cannot replicate.

“NBC has made their bid, and they're not budging,’’ a media industry source said. “So it's over, right? And Warner Bros. is saying, ‘We'll match it,’ and (Commissioner Adam Silver) is probably saying: ‘It's not matched.’ ’’

Sources say Adam Silver is trying to figure out a way to sever the relationship with TNT in a "gentle way."

“There's no mystery to this," the source said. “It's pretty blatant what's happening. David Zaslav realizes he has to have this and doesn't want to pay more than $2.5B. And Adam's saying, honestly, it's not matched at $2.5. And [Zaslav] goes, ‘Yes, it is,’ and they're going back and forth.’ And so that's where we are. How do you let [WBD] down? Is there a way? Or does Zaslav come up with more money? Because then it doesn't have to be matching because David's paid more.

“And that's where we are. Adam's trying to be nice to David right now until David backs off his dogs. He’s trying to help David save face.’’

https://basketball.realgm.com/wiretap/275651/NBC-Closing-In-On-NBA-Package-At-$25B-Per-Year-Unless-TNT-Increases-Offer-To-$28B

I don't see how WBD can even pay $2.5 billion WITHOUT the rights to air the Finals. But WBD also wants to sell a sports streaming package with ESPN and Fox and also want to have a sports streaming add-on with the Max service.

And Max is talking about raising prices again after raising them in the last year.

[WentzerWuver]

If I was the NBA I'd start worrying when ESPN gets anything else with consistent ratings other than sports.

There's a reason every single streaming service wants local blackouts... it legit won't be able to sell cable without it.

Hell Professional Wrestling is extremely boring and it still often is among the top rating getter in key demographics because there is nothing produced on television worth paying for anymore.

Local blackouts only apply to non sold out games to help sell tix for empty arenas.

You can't blackout game if sold out forcing consumers to buy exclusive driven platforms. It's not feasible and outright criminal. HBO will offer a special NBA subscription rate of 24 bucks per month on top of their normal subscription rate.

[Rainwater]

Wow so it seems like WBD will match NBC's offer of $2.5 billion but the NBA doesn't want them to match. In fact, they want WBD to pay like $2.8 billion because NBC has all these broadcast channels that WBD/TND do not have.

NBC really bid up the prices when you consider that NBA is currently getting a combined $2.5 billion a year from ESPN and TNT but ESPN had to bid $2.6 billion just to keep exclusive rights to the Finals, as opposed to alternating every year with NBC.

Comcast’s NBCUniversal is closing in on securing the third NBA package and likely unveil a “Basketball Night in America" telecast with its annual bid of $2.5 billion per year, sources tell Sports Business Journal.

Sources say Warner Bros. Discovery, parent company of TNT, would have to increase its bid to as much as $2.8 billion per season to retain rights unless they attempt to settle the matter with litigation.

WBD exited its exclusive negotiating window with the NBA with the expectation they could match any bid from a rival company on a dollar-for-dollar basis.

Sources reiterated Wednesday that the NBA believes a dollar-for-dollar match is not enough because NBC is an over-the-air network with multiple broadcast windows and an RSN infrastructure that WBD cannot replicate.

“NBC has made their bid, and they're not budging,’’ a media industry source said. “So it's over, right? And Warner Bros. is saying, ‘We'll match it,’ and (Commissioner Adam Silver) is probably saying: ‘It's not matched.’ ’’

Sources say Adam Silver is trying to figure out a way to sever the relationship with TNT in a "gentle way."

“There's no mystery to this," the source said. “It's pretty blatant what's happening. David Zaslav realizes he has to have this and doesn't want to pay more than $2.5B. And Adam's saying, honestly, it's not matched at $2.5. And [Zaslav] goes, ‘Yes, it is,’ and they're going back and forth.’ And so that's where we are. How do you let [WBD] down? Is there a way? Or does Zaslav come up with more money? Because then it doesn't have to be matching because David's paid more.

“And that's where we are. Adam's trying to be nice to David right now until David backs off his dogs. He’s trying to help David save face.’’

https://basketball.realgm.com/wiretap/275651/NBC-Closing-In-On-NBA-Package-At-$25B-Per-Year-Unless-TNT-Increases-Offer-To-$28B

I don't see how WBD can even pay $2.5 billion WITHOUT the rights to air the Finals. But WBD also wants to sell a sports streaming package with ESPN and Fox and also want to have a sports streaming add-on with the Max service.

And Max is talking about raising prices again after raising them in the last year.

Man this is fascinating