Nets CEO Brett Yormark isn't ready to give up on Chinese forward Yi Jianlian.

Yi, 21, had an unproductive first season in New Jersey this past year.

Yormark appears to be looking to cash in on Yi's popularity in his homeland.

"(Chinese companies) have been so receptive to us," said Yormark. "Obviously Yi didn't perform as well as he would have liked to last year. Regardless of that, his star power is growing in China."

Via New York Daily News

New Jersey Nets

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